Social Media presence describes a new set of internet tools that enable shared community experiences, both online and in person.

Social Media is a community of people with common interests who connect with one another to learn, play, work, organize as well as socialize. Further Communities can be large or small, local or global. Social Media can be public or restricted to members.

Discover Jobs in Your network

Social Media Platforms like LinkedIn, Facebook

Social Media Presence:-Importance of LinkedIn Account  

Any Working professional today is expected to have a LinkedIn profile. It’s a world of knowledge and skills being shared, discussed, and debated.Moreover, Our recruiters use a number of platforms to source candidates, but LinkedIn is used across the country with 93% of recruiters on LinkedIn.
1)First  Learn & Explore:  To start, LinkedIn allows you to read brand new articles from established ‘Influencers’ and leading experts on various different topics. It is a great place where information and advice is shared by successful business minds, allowing others to explore and gain knowledge for their own careers. You can even join specific groups which may discuss specific topics or industries that you’re interested in, giving you an even greater insight to your future industry.

2) Second Develop your professional brand: LinkedIn gives you a chance to make a professional and lasting first impression, as LinkedIn profiles typically appear high on Google searches. Your personal LinkedIn profile gives you the chance to create a personal brand, showing off your career achievements, skills, and experience.

3)Third Keep track of your connections and professional contacts- It’s important to keep in touch with the professionals you meet during your career. This is extremely important during any internships or placements that you may take part in as an entry-level candidate, because in the future the people you meet can be useful contacts during your career and maybe develop into great business partnerships.

4) Fourth Attract job offers – You may not be actively looking for a new job, but you never know when a great opportunity will pop up. The next step in your career could be right around the corner and it’ll be looking for you, rather than you looking for it. Recruiters use LinkedIn a lot, but because searches can be so specific it are likely that you will only receive interest for suitable roles.


7 ways college students can benefit from LinkedIn


  • Getting Job Email Alerts- Once you have created your professional profile on LinkedIn, you can set email alerts to receive notifications of recommended jobs. Students and jobseekers will be able to see the notifications on their homepage as soon as they log into their LinkedIn accounts.
  • Connecting with Professionals- If you have a look at LinkedIn, you’ll be surprised to find out the large number of professionals who choose to connect here. In fact, you can find your friends, co-workers, colleagues, classmates, and family members on this platform.
  • Conducting Company Research- One of the biggest benefits LinkedIn offers college students and job seekers is that they can check out the pages of their targeted employers. By visiting company, pages, you can conduct research on the whereabouts of the company, the hiring process and what people have to say about that organization. This kind of company research on LinkedIn can always keep a stay ahead of your competition and increases your employability.
  • Getting Recommendations- LinkedIn also offers a feature through which you can get other people to recommend you. People with a maximum number of recommendations have a great chance of attracting employers’ attention. College students too can try to get as many recommendations as possible to increase their employability.
  • 5) Letting Companies Find You – Today, a large number of organizations look for talented candidates on social networking platforms like LinkedIn. If you have created a good and detailed professional profile, chances are you will attract your employer’s attention. And it would really be nice to be invited by companies for your job position you always wanted to occupy.
  • 6) Connecting with Other Students – College students can also use LinkedIn to network with other students. This type of networking gives you a wonderful opportunity to find out how other college graduates found a job or got hired by an employer.
  • 7) Landing International Jobs- Well, LinkedIn is a global networking platform. If you are interested in landing jobs overseas, you can get a lot of benefits by networking on this social media website.

Research Gate

Research Gate ProfileResearch Gate is a social networking site for scientists and researchers to share papers, ask and answer questions, find collaborators, and increase their social media presence. According to a study by Nature and an article in Times Higher Education, it is the largest academic social network in terms of active users, although other services have more registered users and more recent data suggests that almost as many academics have Google Scholar profiles.
It has some features such as:

  1. It has a blogging feature for users to write short reviews on peer-reviewed articles.
  2. Research Gate indexes self-published information on user profiles to suggest members connect with others who have similar interests.
  3. When a member posts a question, it is fielded to others that have identified on their user profile that they have relevant expertise.
  4. It also has private chat rooms where users can share data, edit shared documents, or discuss confidential topics.

5 . The site also features a research-focused job board.


Social Media Presence :- FacebookFacebook is a great place to connect with friends (or to procrastinate when you really need to be working on a project) as well as increase your social media presence, but it can also be a great source for your next job search.

While most people think of LinkedIn as the primary social platform for job seekers, Facebook was the most popular because it offers information that will help you find a company that’s the right fit for you.
When looking at a company’s page, experts say there are four things that should have your attention:
Photos: Look at photographs to see if they include coworkers working together on unique initiatives, spending time with one another outside the office or traveling to fun destinations, says Glaser. If so, this could indicate a healthy, welcoming work environment.

     Content: Content can also help you prep for the hiring process, this proves invaluable for not only interview prep but also for your resume and pitch as well, she says.
For example, if the company is community-driven, include volunteer experience on your resume and speak to their commitment to a certain cause when you pitch your interest in the organization, she suggests.

Mission: Job seekers should be using Facebook to evaluate a company’s mission focus. “How apparent is the company’s mission from their posts?” he asks. “How well does the company communicate why they do what they do, and does that resonate with you? The important question is, ‘What kind of story is this company telling that makes it clear I belong there?’”
Engagement: Does the company receive regular, positive comments and interactions on their posts? Does it engage with followers by liking and responding to comments? And how does it reply to negative comments? This could give you a clue to the culture of the company, says Glaser.

What Not To Do On Facebook When You’re Job Searching and Increasing your social media presence.

  • Don’t post anything you wouldn’t want your current employer or a prospective employer to see.
  • Avoid any comments that could be interpreted as racist, sexist or discriminatory in any way.
  • Remove or untag photos of you that show you in an unfavorable light. If you prefer not to, then be sure to carefully manage your album privacy settings. These control which people can see which of your albums.
  • Look at your wall. Remove comments from your friends that seem distasteful.
  • Look at the apps on your profile. Does their purpose portray you well? There are more than a few apps that may not be the best ones to have on your page when you’re looking to get a job.
  • What groups are you a member of? If you belong to “It’s 5 am, I’m drunk, and on Facebook” or any similar groups, you probably want to leave them.

Facebook Privacy Settings for Job Seekers to Increase Their Social Media Presence

  • Make sure only friends can see your photos.
  • Make sure only friends can see your religious and political views.
  • Make sure only friends can see your posts.
  • With the privacy settings, you are given an opportunity to preview your site, a feature that lets you see what the outside world sees when they access your Facebook page.
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